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How to Start Your Own VoIP Business | LSAR
How to Start Your Own VoIP Business

How to Start Your Own VoIP Business

The development of VoIP industry over the years and the success stories of apps such as Viber and Skype have attracted a lot of attention of entrepreneurs, particularly those who actively use the internet telephony. But when the start-ups begin to dig deeper in order to understand what is required to become a VoIP provider they can easily get lost in a pile of information which can be found easily over the internet. Therefore, what you actually have to do in order to become a VoIP provider and launching your own VoIP service is going to be discussed in this article.

Understanding internet telephony

First you have to have a general knowledge of internet telephony. You can better understand it from experience, however if you do not have that then you can read about VoIP technology through several online resources or books or specialised blogs. Technology is not your strong suit then you need to consider about getting a partner who has a technical know-how. Although there are several one-man organisations in the VoIP Industry, but the majority of successful companies are those with established two or more partners since they can deal with more responsibilities matching to their strengths.

Select a VoIP service

There are a lot of VoIP services which are based on the VoIP phone technology such as calling cards, residential VoIP, call back, call shops, IP PBX, SIP trunking, mobile VoIP, unified Communications, VoIP PSTN, wholesale transit and grey termination. You just have to find which is the right type of service for your VoIP business. The answer lies in your marketing target, the behavior of your potential customers and your competition. You have to make a customer and competition analysis and assess the trend that generally are in the market.

Determine a business model

There are two choices in the industry which is either being a service provider or a reseller. Although everyone dreams about the highest level, but the fact is that it is better to begin at a smaller level and then grow little by little. If you become a VoIP reseller then it can allow you to lessen your risk and investment. You will also be in able to offer VoIP services based on commission or by having a margin. Once you have built a user base than your business can grow, you might even think about investing in a VoIP infrastructure and becoming a VoIP service provider.

Softswitch choice

If you are determined to become a VoIP service provider, then you will have to obtain your own infrastructure. the main platform is a softswitch which is short for software switch. This softswitch connects call between customer and VoIP providers. For VoIP retail you will require a class 5 softswitch and for the wholesale VoIP you will need a class 4 softswitch. Lastly, if you are not sure which part you should choose then you might decide on a class 4 and 5 software switches as it is an all-in-one solution.

Searching for suppliers and partners

In order to run a VoIP business, you will want to choose multiple suppliers which can provide you with different kind of resources. The two fundamental resources or VoIP traffic and Direct Inward Dialing (DID) numbers. Additionally, you might also require VoIP soft phones and apps if you are targeting the residential use market, a virtual PBX if you want to offer hosted VoIP services and SIP trunking and an additional equipment for instance ATAs, phones, or gateways.

Beginning your service

In conclusion, when you have completed the deployment of infrastructure and have signed all the contracts with your suppliers then it is time to inaugurate your VoIP service. The best way to start is with a closed client’s group also known as ‘beta clients’ who are prepared to share their feedback with you. Once you are confident about your quality of service then it is time to start your active marketing and sales campaign in order to attract more customers. Other than the daily operations you will have to devote time to evaluate and modify your business strategy to make better decisions for the growth of your VoIP business.